Alexandre A. Guimarães, MSc, MBA

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Alexandre A. Guimarães, MSc, MBA

GM South America Product Engineering


General Motors do Brasil (February 1993 - Today)

Current Position (from Aug 2013 on)
Director of Electrical, Software and Infotainment Engineering at GM South America, leader of 5 Engineering Group Managers and 70+ engineers. Responsible for develop and execute technical strategy to ensure component and vehicle system engineering solutions are in place for program execution and drive system feature development to achieve competitiveness in the marketplace, leveraging resources and expertise to drive common use of material and engineering processes.

Previous Positions and Major Responsibilities at GM
Senior Manager at GM South America, responsible for Product Engineering Operations (Administration & Budget, Product Description, Certification & Regulation and Quality Strategies Teams) (from Dec 11 to Jul 13)

Manager at GM South America Product Engineering, working as Executive Technical Assistant to Product Engineering Vice President (Mr. Pedro Manuchakian), being part of the Product Eng’g Strategic team and taking part on strategic discussions and decisions for GM South America Product Engineering (from Apr 09 to Dec 11)

Manager at GMB Product Engineering (Electrical & Electronic Engineering), leading the Engineers responsible for the development of Electronic Modules, Safety and Security Systems and Sensors (from Sep 08 to Mar 09)

Product Eng’g Liaison, working as GMB representative in Europe (Opel – Germany), supporting planning and implementation of Global and Regional programs (from Apr 2007 to Sep 2008)[01 Award received - see AWARDS Session]

Technical Assistant to Product Engineering Director (Mr. Alberto Rejman), being part of the Vehicle Systems Board of Directors and taking part on strategic discussions and decisions for GMB Product Eng’g Design Release team

Additional Experience at GM:
Electrical Architecture Engineer, being responsible for the establishment of the electrical architectures for new vehicles, defining Electronic Modules and Electrical components to be used as well as all related Data Buses

GMB representative on the GM’s Global Sub-system Leadership Team responsible for GM Corporation's Electrical Architectures definition

Product Development Team Leader of the Electrical & Electronics Engineers responsible for the New Vectra (2005MY) definition and development. Coordinated 11 engineers during 3 years, tracking systems development evolution and program imperatives (timing, piece cost, quality, weight) and presenting status regularly to GMB top management

Product Engineer responsible for New Vectra's Sound System development and for New Corsa's Sound System, Body Control Module, Central Door Lock and Anti-Theft Warning Systems and Switches definition and development

Started the RDS (Radio Data System) National Workforce with AEA and ANATEL and acted as GMB representative on it. This Team was responsible to develop a regulation for RDS application in Brazil

years experience with industrial automation (Robots, PLCs and CNCs)

MBA - Master in Business Administration
[01 Award received - see AWARDS Session]
Mar 2006 to Aug 2007//FIA - Fundação Instituto de Administração//São Paulo, SP, Brazil

MSc - Master Degree - Electronic Engineer [02 Awards received - see AWARDS Session]
Mar 1999 to Fev 2003//Universidade de São Paulo//São Paulo, SP, Brazil

Bachelors Degree - Electronic Engineer
Jan 1993 to Dec 1998//Pontifícia Universidade Católica//São Paulo, SP, Brazil

Germany//from Apr 2007 to Sep 2008 (17 months)
GM Brazil Product Engineering Liaison, located at Opel

Several other trips to Europe, USA and Asia

- 2011 - Support to the President of 2011 SAE Congress (Mr. Pedro Manuchakian)
- 2010 on - SAE Brazil - Member of the Technical Committee
- 2003 to Apr 2007 - SAE Brazil - Member of the Technical Committee
- 2004 to Dec 2007 - Mecatrônica Fácil Magazine - Responsible Author of the On-Board Electronics Session
- 2000 to Apr 2007 - AEA Brazil - Member of the Technical Committee
- 2005 to Mar 2006 - ABNT CE-04:015.15 - ISOBUS - Member as LAA EPUSP representative
- 2003 to Mar 2006 - LAA-EPUSP - Associated Researcher (On-Board Electronics Team Leader)

- English-Fluent
- Portuguese-Native
- German-Intermediate
- Spanish-Beginner

2004 - Polytechnic School - USP (EPUSP) - São Paulo, SP, Brazil
Assistant Professor, supporting Prof. Dr. Antonio Mauro Saraiva and Prof. Dr. Carlos Eduardo Cugnasca on a project led by 4 engineering students. The project name was "Vehicles' On-Board Systems based on CAN Bus and PDA"

2001 to 2003 - UNIABC University - Santo André, SP, Brazil
Professor of Computer Architecture, teaching digital logic concepts, kinds of computer architecture, combinational circuits and instruction set / state machine concepts.
Professor of Information Technology, teaching computer hardware and software basic information and MS Office (Word, Excel and PowerPoint)

- Book - "Eletrônica Embarcada Automotiva" (Automotive On-board Electronics) - ISBN 978-85-3650-1574 - 2007
- Technical Papers (presented in several Congresses and published in several Magazines)

- “Top 5” 2011 DFSS - offered by General Motors South America to the “5” most relevant DFSS projects developed in South America in 2011 (Project Name: CLUTCH APPLY SENSOR SIGNAL CONVERTER (Nr. 2469), Nov 2011

Chairman's Honors Award - offered by General Motors to the "Global Phase II 33xx Program Team" (responsible for the development of Saturn Astra, Opel Astra Notchbackand Chevrolet Vectra GT), Dec 2007

Best MBA Student Award - offered by FIA-CTI (Fundação Instituto de Administração - MBA in Knowledge, Technology and Innovation), Oct 2007

Best Paper Award - offered by XI SAE Brazil Congress (best technical paper in the Electro-Electronics Category) - “The CAN Bus Protocol: Understanding and Implementing a CAN Bus based Serial Data Communication Network”, paper nr. 2002-01-3569, Oct 2002

Best Paper Award - offered by X SAE Brazil Congress (best technical paper in the Vehicle Category) - “The CAN Bus Protocol in Off-Road Applications: A Comparative Analyses between the Existing Standards”, paper nr. 2001-01-3853, Nov 2001

- Green Belt on DFSS (Design For Six Sigma) - trained and coached by General Motors’ Product Eng’g Quality Strategies Team. Project Name: CLUTCH APPLY SENSOR SIGNAL CONVERTER (Nr. 2469). Certified on Mai 2011

GoFast! Coach in Training (it is the GM’s Work-Out program) - trained by General Motors’ Human Resources Team on Mai 2011. Pending final certification, by leading a workshop

- Leadership, Human Skills, Administration and Theater - 249h
- Engineering - 124h
- On-Board Electronics / Serial Data Buses - 33h
- Robots - 80h
- CNC (Numeric Controllers) - 112h
- PLC (Programmable Logic Controllers) - 130h
- HMI (Human Machine Interface) - 40h
- Electro-Electronics - 200h
- IT (Information Technology) - 76h

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